Right now it is not important if you think about oppening your market or a workshop in a new country, or starting just from exporting products abroad.
More and more companies are beginning to consider the profits of entering the markets of former Soviet Union. Nonetheless, there is 1 country of the region which is peerlessly favored in a group of investors – that is the Russian Federation. What are the reasons of that situation?To start with, Russia is the largest European market. It has more than 143 million inhabitants, who are potentialcustomers!
Secondly, numerous specialists describe the Russian market as a highly absorbent. Certainly, prognosis differ depending on the sector but the market is characterized as highly perspective – gost r.
The final important aspect is that Russian citizens are becoming richer and the middle class emerges. it brings systematically increasing demand for new items.Nonetheless, it is worth keeping in mind that the Russian market has its own distinctives and threat. First of all, it happens that sanctions and embargo are abruptly brought in. Unfortunately, this is hard to foresee them as they have reference to the present political situation. Moreover, the markets of former Soviet Republics have their own valid limitations and requirements, which are unlike than those applied by the European Union. For example, your company can have all European certifications, but when entering the Russian market you need to have GOST-R certificate – read more about russian gost. Undoubtedly, it generates more costs.
Without a doubt, that is extremely substantial that before making a choice about entering the Russian market, you should completely analyze the present situation of the sector you are interested in. After all, despite these deficiencies, many firms decide to start their enterprises in the Russian market. In fact, the market has great potential and prospects for farthr development.